Introduction - Google Adwords Tools

In this post, I am discussing about the tools available in Google Adwords Account.

Are you optimizing your Ads? Read below are the tools you might need at the time of Ads optimization.

Following are the tools which we use for the keywords selection, creation of Ads, Ad groups and campaign etc.

Keyword tool:- Now this is a famous tool everyone related to Digital Marketing Field knows about. Using Google Adwords Keyword Selection tool you can make a list of keywords for your Ad groups as per the search volume, advertiser competition, estimated first page bid, estimated average CPC etc. You can choose master keywords with the help of keyword tool.

Search based keyword tool:- As the name suggest, using this tool you can get keyword ideas based on actual Google Search engine queries. Keywords that matches to specific pages of your site. You will get new keywords which you are not already using in your account.
   
New Placement Tool:- This tool is New, not very new though :). Well using Placement tool you can find out new placements. As we have already discussed about Placement Ads.  Best part you can choose placement as per categories and placement types like site, video, feed, game, mobile etc.

Edit Campaign Negative Keywords:- Negative Keywords very important aspect in PPC. As we pay for each click, we don’t want invalid clicks. To reduce wasted or invalid clicks, this tool is really helpful. Let me define with the help of an example since I haven’t mention about Negative keywords in my blog, Suppose you are selling New Mobile Phones, in this case OLD is a negative keyword. Whenever someone searches for old mobile phones our ad will not appear. IMPORTANT point to keep in mind while using Negative Keywords, here negative keyword is OLD not OLD mobile phones.

Site and Category Exclusion:- You can use this tool to prevent your Ads from individual websites and categories in the Google Network. This can be only applying to the selected campaign.

IP Exclusion:- IP is Internet Protocol. Now with the help of this tool you can prevent your Ads from specific Internet Protocol. In what circumstances you would want to take help from this tool…. Think n let me also know!! Umm if you don’t want to show your ads to competitor, it can be the reason.

Traffic Estimator:- Through this tool you get fast traffic estimates even for the keywords you are not using for your Adwords Campaign. You can check estimate traffic for those keyword without adding them to your account. You can check by entering one keyword per line, choose currency, daily budget, targeting location(country, region, cities),language.

Insights for Search:- Another tool which can be used while is making a master list of keyword to create Ad groups. With the help of Insights we can compare search volume patters across regions, categories and timeframes. Just enter keyword and select specific region, categories and timeframe

I will discuss about more Adwords tools in next article as am really tired now. Actually I am having a Backache from last 10 days. In my next post you will read about the tools which we use to analyze the Ad Performance.