Introduction of SEM / PPC

Search Engine Marketing(SEM) or PPC (Pay Per click) is a method that helps in promote websites to increase visibility in search engines through paid placements, content advertising.

How it works?
We create simple effective Ads and search engines displays our Ads to people already searching Online for the information related to our business.

We need to be very specific so that search engine will show our Ads to most specific audiences. How is it possible? And the appropriate answer is "Keyword Bases Advertising".

When searcher enters a query to search engine say "SEM institutes in Delhi ", Search Engine displays a number of relevant search results, like to SEM companies, articles related to SEM, SEM institutes in Delhi, SEM blogs, SEM books etc. Along with all these links search engine also displays Ads that link to websites those are teaching SEM, providing knowledge on SEM, SEM tutorials, SEM guidelines, SEM institutes in India and other services related to searchers query.

Let’s talk about Google Adwords to create Ads. Google Adwords is Google's Advertising Program. It allows you to create simple effective ads and Google displays them to Google search engine result page.

Following are the Steps we need to start with Google Adwords account to display our ads to Search Engine:-

* Keyword Research Task needs to be done
* Create Adwords A/c
* Set Campaign
* Create Ad Group
* Place Ad copies to Ad Groups with Keywords.

These are the basic steps we need to do before LIVE your Ads to Google. The Google Adwords Account charges are INR. 250. You can login here for adwords account http://www.google.com/adwords one time payment and you can create N number of campaign in your account.