Set up Google Analytics to Measure Traffic

Google Analytics is a great reporting system that will provide full insight on how user searches for your site and also how much time they spent on your website, page views of your site and many more. 

One of my friend asked me how-to Set-up Google Analytics for a blog or a website, I find it difficult to make my friend understand the process via chat or on Phone. So it just clicked to write blog on it :)

Step 1: Get a Google account.

Hopefully you having a Gmail Account, you can access Analytics with your Gmail login details. However, you can always create new Gmail Account to access analytics for separate website other than your personal Gmail Account. Like, I don’t prefer using my personal Gmail Account for SEO – PPC- SEM.

Step 2: Get a Google Analytics account.
Visit https://www.google.com/analytics/, click on Access Analytics (Highlighted below) and login using your Google account.

Once you've logged in you'll be prompted to sign up for Google Analytics. Click the Sign Up button as highlighted below.

To start with the new account signup process you'll be asked to enter your Web site's or Blog URL i.e. domain name, account name (fetch from website URL automatically) but you can always override as per your preference, your site's country and time zone. Click the Continue button.

On the next page you’ll be asked to enter your last name, first name and country or territory (if different than your Web site.) Click the Continue button.

On the next page you'll need to accept the user agreement. Carefully read all Google terms and conditions mentioned which you'll probably never read: D. Click the check box to agree with all Google terms and conditions click the Create New Account button.

Yippee! You've arrived at the tracking code. 

This code goes on

For a Website: the bottom of every Web page you want to track just before the tag. You'll either want to add it yourself or share it with your Web developer. 

For a Blog: the Edit HTML before tag. Go to Edit Html, click Expand HTML template and paste the given code. It automatically tracks the traffic of all your blog post.

Google Analytics offers you to track traffic for Single Domain, One domain with multiple domains and multiple top-level domains. Choose according to your preference. You can also track adwords campaigns :)

If you have multiple domains to track then you need to generate unique tracking codes for each site. Each domain will need its own "profile." You can create additional Web site profiles by clicking Add New Profile on your Google Analytics page.

Once you done with the tracking code installation to your website or blog, after 24 hours you should start seeing the traffic and conversions.

Start analysis and make changes to your website if necessary. Happy Tracking!!! :)

Google Adwords Ad Performance Tools

Once you start running campaign, next important step is to measure the campaign, ad group, keywords, ad copy performance.

Ads Diagnostic Tool: Using this tool diagnose that your ad is appearing for specific search term (keyword) and Special search result page. This tool provides you two options:-

According to Keyword and Parameters
1)    Enter single Keyword or select campaign (All keywords).
2)    Domain Name (google.com, google.uk etc)
3)    Language
4)    Location: either geographic or IP Address.

According to SERP URL
This option you can choose when you are concerned about a particular search result page. Just copy and paste the Web Address in the address bar shown below.

Ad Preview Tool: Using this tool preview you’re Ads without as it appears to users without accumulating extra impressions.

Disapproved Ads: You can see Ads that have been disapproved along with the reasons.

Conversion Tracking: Very important tool to make your campaign perform more efficiently and increase the ROI (Return on Investment). Track which of all Ads performing better to reach your campaign goals. I will discuss about this tool in detail.

My change History: Here you can see all changes made to your account by you or by a person handling your PPC campaign.

Note: You can also manage your campaign offline. To Download Adwords Editor Application absolutely free click to Download Adwords Editor. Upload your account by providing login details to editor application and make bulk changes, copy, move, navigate, circulate and many more.

Introduction - Google Adwords Tools

In this post, I am discussing about the tools available in Google Adwords Account.

Are you optimizing your Ads? Read below are the tools you might need at the time of Ads optimization.

Following are the tools which we use for the keywords selection, creation of Ads, Ad groups and campaign etc.

Keyword tool:- Now this is a famous tool everyone related to Digital Marketing Field knows about. Using Google Adwords Keyword Selection tool you can make a list of keywords for your Ad groups as per the search volume, advertiser competition, estimated first page bid, estimated average CPC etc. You can choose master keywords with the help of keyword tool.

Search based keyword tool:- As the name suggest, using this tool you can get keyword ideas based on actual Google Search engine queries. Keywords that matches to specific pages of your site. You will get new keywords which you are not already using in your account.
   
New Placement Tool:- This tool is New, not very new though :). Well using Placement tool you can find out new placements. As we have already discussed about Placement Ads.  Best part you can choose placement as per categories and placement types like site, video, feed, game, mobile etc.

Edit Campaign Negative Keywords:- Negative Keywords very important aspect in PPC. As we pay for each click, we don’t want invalid clicks. To reduce wasted or invalid clicks, this tool is really helpful. Let me define with the help of an example since I haven’t mention about Negative keywords in my blog, Suppose you are selling New Mobile Phones, in this case OLD is a negative keyword. Whenever someone searches for old mobile phones our ad will not appear. IMPORTANT point to keep in mind while using Negative Keywords, here negative keyword is OLD not OLD mobile phones.

Site and Category Exclusion:- You can use this tool to prevent your Ads from individual websites and categories in the Google Network. This can be only applying to the selected campaign.

IP Exclusion:- IP is Internet Protocol. Now with the help of this tool you can prevent your Ads from specific Internet Protocol. In what circumstances you would want to take help from this tool…. Think n let me also know!! Umm if you don’t want to show your ads to competitor, it can be the reason.

Traffic Estimator:- Through this tool you get fast traffic estimates even for the keywords you are not using for your Adwords Campaign. You can check estimate traffic for those keyword without adding them to your account. You can check by entering one keyword per line, choose currency, daily budget, targeting location(country, region, cities),language.

Insights for Search:- Another tool which can be used while is making a master list of keyword to create Ad groups. With the help of Insights we can compare search volume patters across regions, categories and timeframes. Just enter keyword and select specific region, categories and timeframe

I will discuss about more Adwords tools in next article as am really tired now. Actually I am having a Backache from last 10 days. In my next post you will read about the tools which we use to analyze the Ad Performance.

What is Robots Txt? Why We Need One?

Web Robots are also known as Bot, Crawlers and Spiders. Search engines such as Google, Yahoo Msn use them to index the web content; spammers use them to scan for email addresses, and many other uses.

Robots index the content of the web pages of your website and Robot.txt file set instructions for Robots. Spiders that obey the file, it provides a map for what they can, and cannot index. The file must be available in the root directory of your website. The web addresses i.e. URL path of your robots.txt file should be named as /robots.txt.

How to create robots.txt file?

User-agent: *
The asterisk (*) or wildcard represents a special value and means any robot. The asterisk (*) or wildcard in the User-agent field means "any Robot" and therefore is the only one needed until you fully understand how to set up different User-agents.

Disallow:
The Disallow: line without a / (forward slash) indicates the robots(crawlers) that they can index the all the WebPages of a website.
Any empty value indicates that all URLs can be fetched. At least one Disallow field should be there in a record without the / (forward slash) as shown above.

Disallow: /private/
It tells the robot that it cannot index the contents of that /private/ directory.

Syntax to create robots.txt file
 

To allow all robots complete access:
User-agent: *
Disallow:
To exclude all robots from the server:
User-agent: *
Disallow: /
To exclude all robots from parts of a server:
User-agent: *
Disallow: /private/
Disallow: /images-saved/
Disallow: /images-working/
To exclude a single robot from the server:
User-agent: Named Bot
Disallow: /
To exclude a single robot from parts of a server:
User-agent: Named Bot
Disallow: /private/
Disallow: /images-saved/
Disallow: /images-working/

If you want to Disallow a particular file within the directory:
Disallow: /private/nothing-to-display.htm
Keep in mind that using the above example excludes that specified page (nothing-to-display.htm) but will not exclude the entire /private/ directory.

The presence of an empty "/robots.txt" file has of no usage, it will be treated as if it was not present, i.e. all robots will consider invited automatically.

You should validate your robots.txt file. Enter the full URI to the robots.txt file on your server. The robots.txt file always resides at the root level of your web.

Latent Semantic Indexing (LSI)

Websites which appear on the top of the search result, usually receive the most visitors, so there is a higher profitability of sale to the website.

Latent Semantic Indexing (LSI) is the word used in that environment based on the principles usually has a similar meaning. If you find an LSI - indexed databases, search engines look at the value of the content are calculated for each word, and returns document, considers the most appropriate investigation. Since the two documents can be semantically very close, even if they disagree with certain keywords, LSI is not necessary an exact match to return useful results. If a simple keyword search will fail and there is no exact match, LSI will often return relevant documents do not contain all of the keywords.

Currently, the Google Trends favorable towards the topic, instead of keywords to build websites. Semantic indexing or LSI, this process is called search engine optimization in the forefront, and in the near future. Want to optimize your site Google will be more profitable, not so much on the reasons for LSI elusive success is claimed by the various methods for finding the secret master of the sale. High quality website and will probably always be the long-term success of the Internet the best choice.
In Simple words, LSI is search engine algorithm on basis of LSI technique, Google Shows results when user e enters search query.

You can use the Google search engine to search for the LSI! Don’t  be shocked, am Damn serious J
Enter the phrase or term in the search box of Google with ~ . Example: Your phrase or term or keyword is a laptop ... You will enter ~Laptop in the Google search box and you can find LSI terms.

Remember very common question that can be asked in interviews!

Search Engine Marketing or SEM

Search Engine Marketing or SEM, is a form of Internet Marketing that we use to promote sites. It is a method to increase the visibility of a website in search engine results pages (SERPs) with the help of paid placement, contextual advertising and paid inclusion.  Search Engine Marketing can be divided in to two basic techniques. One is Search Engine Optimization, also known as SEO or Natural Search or Organic Search. The other paid Search related.

Increasing personal matters and the corporate website traffic by using Search Engine Marketing is a great way to produce sales and potential customers return to buying customers. Use the power of search engines to your advantage simply by engineering your site for optimal viewing. Site preparation can easily be done during the construction process, but may at any time. Search Engine Marketing Link Building includes quality content and design the appropriate template.

Search Engine Marketing (Internet Marketing), also known as Search Marketing or SEM, is fast developing as a powerful channel to attract online customers. Many companies are now Search Engine Marketing very seriously, because it has a fantastic return on investment, and has a great potential for

• Lead generation
• Increase Sales
• brand reputation and
• good corporate vision

SEM is all about using Internet search engines and directories to deliver targeted traffic to websites. Targeted traffic, we really talk about the future of driving customers to your website.

Page Rank Understanding

In very simple language, website ranking (page rank) is a numeric value, that represents how important is the website on Web (Internet). Page Rank is a search engine marketing and search engine optimization an important factor. Better quality sites, web links, Page Rank higher.

A quantitative analysis of the introduction of the software links and 'quality' refers to the page to generate a relative measurement, the 0 (low importance) and 10 (very important). (The 'quality' refers to the page is a summary of the indicators to measure authority on the subject.)  Greater number of votes per page, the web to get more attention.

Google Toolbar PageRank displays function as an integer between 0 and 10 in the rating of the visit of E. Google Toolbar PageRank not disclosed to determine the value of an accurate method. Google software engineer representatives have publicly stated that the toolbar PageRank update for every 3 months. In the Google PageRank ™ is just one of more than 100 standards for Google, in order to determine the "Page Rank of a web page. To calculate the PageRank of a page and its interconnections are taken into account. These sites are internal and external sites.

I personally do not rely on the value of public relations Web site quoted. This is a common factor in the Internet market, The PR does not mean that the site is of lower quality, it can only be a new Web site from its competitors. Google PR is calculated mainly on the number and specific web pages, rather than the quality of traffic within the relationship. Count more votes are cast for a page, the page gets more attention on the network.