Benefits of Google Adwords Advertising

Benefits of Google Adwords Advertising:-

Paid search Advertising or Google Adwords Advertising gives instant results. As soon as you activate your Adwords account, your Ad will start appearing in search results.

Adwords allow you to target your Audiences. You can target your Ads specifically to people who are looking product and services related to yours.

Avoid audience who are not interested in the product and services you are selling.

Adwords let you obtain maximum return on your investment for advertising

Adwords Advertising allows you to select country, state, city also region for UK and USA. For India you can choose country and State only.

Customer are coming to us. We need not to go to each and every customer to sell our product and services.

Adwords is cost effective for all sizes of business:-

• You can choose your Ad as per CPC(cost per click) or CPM(Cost per impression).
• You can choose your own CPC and CPM amount by setting maximum budget at any time. No minimum amount setting is available.
  

Best part which i think is you can set Ad schedule for your campaign.
For e.g. You are running campaign for sale and purchase of stocks in stock market. You can set timings as 9 a.m. To 3p.m. You Ads will appear in search results b/w targeted time only.

You can edit you campaign, Ad copies, Ad group, targeting, timings or any other changes at any time as Google Adwords facility is available 24/7 all days. You can also stop, pause and delete your campaign any time.

Basic SEM/PPC Terminology

Last two weeks could not able to post any blog entry as was busy in cousin's wedding. It was great, had fun but really tired.
Anyways i m here to define basic SEM/PPC Terms which are very commonly asked in interviews. U must have heard of following terms:-

Impression:- Number of times Ads appear whenever user enters search query related to your Theme either in search network, content network and placements.

Clicks:- Number of times user clicks to Ad Copies showing in search results.

CTR:- Stands for Click Through Rate. CTR is clicks against impression. CTR is a tool to measure the success of an Ad words Advertising Campaign.

CTR can be calculated as : Clicks/Impressions * 100

CPC:- Stands for Cost Per Click. CPC is a cost that we pay to Google for each click.

Max CPC:- Maximum Bid which advertiser ready to pay for one click.

Cost:- Cost of clicks. Total amount that advertiser pay to Google.

Lead:- Lead generates when Ad copy appear in search and clicked by visitor.

ROI:- Stands for Return on Investment. Investment minus Return.

CPL:- Stands for Cost per Lead. Total cost/number of leads.

Example:- Impressions – 1000, click - 20, CTR= click/impression *100 i.e. 2%

CPC – 10, Cost – Click * CPC i.e. 200, Lead - 5

so CPL is cost/leads i.e. 200/5 – 40.

CPM:- Stands for cost per 1000 impressions. For some campaigns you can choose to pay Google as per 1000 impressions for your Ad rather then clicks. Max. CPM is amount you are willing to pay per thousand impressions or Ad views. CPM bid is available only for content network not for Search network and search partner sites.

Quality Score:- Higher the Quality Score of your Ads lower the CPC. Factors effect Quality Score are Keyword Quality, keyword and Ad copy Relation, Landing page, A/c, Campaign, Ad structure and Ad Keywords.

First Page Bid Estimates:- On Google Keyword Analysis Page you can see Bid Estimates. The CPC required for Ad to appear on the first page of Google search results when a search query exactly matches your keyword.

Google Adwords Ads Formats

Adwords offers following Ads Formats:-

• Text Ad
• Image Ad
• Animation Ad
• Video Ad
• Local Business Ad and
• Mobile Ad

A Google Adwords Text Ads Example as Follows:-

Suppose you are making Ad copy for selling Designer Bags.

Stylish Designer Bags
Latest Stylish designer handbags
for beautiful you. Order Now!
www.xyzbags.com


Text Ads contain five lines:-

Heading: 25 characters including spaces. It is also called Title. Heading should attracts customer. It is always better to use Keyword in your heading or any special services or products, if any.

Desciption1:35 characters including spaces. Description should be catchy enough to encourage user to click to your ads and visit your website. It should be clear and appropriate.

Description2:35 characters including spaces. Description2 is the continuation of description1. So the total characters limit for description is 70 with spaces.

Display URL:35 characters including spaces. It indicates user which website they will visit after clicking your Ad.

Destination URL:1024 characters no spaces and special characters. This URL is invisible. This URL actual page where user visit after clicking an Ad. It is also called landing page.

While making refer Google Adwords Editorial policies. Let me mention few i remember:-

Grammatical and Spelling Error: Always use logical phrases with correct speliings and no grammatical mistake. If you wants to use misspelled words that majority of audiences can understand, that word should be there in online dictionary.

Spaces: Always Use proper spacing after each word and punctuation.

Capitalization: Capitalization is not allowed to highlight word or phrase to direct attract user. For example: SALE, FREE, NEW, NOW. First letter capital is allowed though of each word.

Punctuation and Symbols: Punctuation should not be unnecessarily used or repeated two or more times. Ad title can not contain exclamation mark though your Ad description can contain one exclamation mark. You can not use replacing words like “4” in place of “for”, “U” in space of “You” etc.

Repetitive words: Repetition not allowed to promote like “best deal, best deal, best deal”.

Offensive Language: Inappropriate and offensive language strictly not allowed.

There are more policies as well please read Google Ads Editorial policies.

In My Next post, i will talk about Adwords most commonly used Terminologies.

I m always look forward for Suggestion and comments. Please Feel free to comment!!!!