Search Engine Marketing or SEM

Search Engine Marketing or SEM, is a form of Internet Marketing that we use to promote sites. It is a method to increase the visibility of a website in search engine results pages (SERPs) with the help of paid placement, contextual advertising and paid inclusion.  Search Engine Marketing can be divided in to two basic techniques. One is Search Engine Optimization, also known as SEO or Natural Search or Organic Search. The other paid Search related.

Increasing personal matters and the corporate website traffic by using Search Engine Marketing is a great way to produce sales and potential customers return to buying customers. Use the power of search engines to your advantage simply by engineering your site for optimal viewing. Site preparation can easily be done during the construction process, but may at any time. Search Engine Marketing Link Building includes quality content and design the appropriate template.

Search Engine Marketing (Internet Marketing), also known as Search Marketing or SEM, is fast developing as a powerful channel to attract online customers. Many companies are now Search Engine Marketing very seriously, because it has a fantastic return on investment, and has a great potential for

• Lead generation
• Increase Sales
• brand reputation and
• good corporate vision

SEM is all about using Internet search engines and directories to deliver targeted traffic to websites. Targeted traffic, we really talk about the future of driving customers to your website.

Google Adwords Ads Formats

Adwords offers following Ads Formats:-

• Text Ad
• Image Ad
• Animation Ad
• Video Ad
• Local Business Ad and
• Mobile Ad

A Google Adwords Text Ads Example as Follows:-

Suppose you are making Ad copy for selling Designer Bags.

Stylish Designer Bags
Latest Stylish designer handbags
for beautiful you. Order Now!
www.xyzbags.com


Text Ads contain five lines:-

Heading: 25 characters including spaces. It is also called Title. Heading should attracts customer. It is always better to use Keyword in your heading or any special services or products, if any.

Desciption1:35 characters including spaces. Description should be catchy enough to encourage user to click to your ads and visit your website. It should be clear and appropriate.

Description2:35 characters including spaces. Description2 is the continuation of description1. So the total characters limit for description is 70 with spaces.

Display URL:35 characters including spaces. It indicates user which website they will visit after clicking your Ad.

Destination URL:1024 characters no spaces and special characters. This URL is invisible. This URL actual page where user visit after clicking an Ad. It is also called landing page.

While making refer Google Adwords Editorial policies. Let me mention few i remember:-

Grammatical and Spelling Error: Always use logical phrases with correct speliings and no grammatical mistake. If you wants to use misspelled words that majority of audiences can understand, that word should be there in online dictionary.

Spaces: Always Use proper spacing after each word and punctuation.

Capitalization: Capitalization is not allowed to highlight word or phrase to direct attract user. For example: SALE, FREE, NEW, NOW. First letter capital is allowed though of each word.

Punctuation and Symbols: Punctuation should not be unnecessarily used or repeated two or more times. Ad title can not contain exclamation mark though your Ad description can contain one exclamation mark. You can not use replacing words like “4” in place of “for”, “U” in space of “You” etc.

Repetitive words: Repetition not allowed to promote like “best deal, best deal, best deal”.

Offensive Language: Inappropriate and offensive language strictly not allowed.

There are more policies as well please read Google Ads Editorial policies.

In My Next post, i will talk about Adwords most commonly used Terminologies.

I m always look forward for Suggestion and comments. Please Feel free to comment!!!!