Happy New Year 2010!!

May happiness brighten your days.......Prosperity greet in your ways………

May success be with you……. In everything you do!

Wish you and your family every joy and a happy new year 2010! 

Cheers and enjoy the life..." sometimes road traveled turned out to be more beautiful than the destination reached."....so keep Going and enjoy the beautiful life...!!

Carry Heart That Never Hates, Spread Love n Humanity!!

What is RSS and its Importance?

RSS stands for “Really Simple Syndication.

RSS is use to publish that website and blog has been updated in other words, frequently updated web based content such as blog post, website content, news headlines, audio, video etc. RSS document also known as Feed, Web Feed, channel. Through RSS Feeds you allow readers to subscribe to your feed and they can read recent changes on a website or blog. The benefit of generating RSS Feed is that you will get wider audiences for your content. RSS is an XML file.

Versions of RSS:-

RSS 0.9

RSS 2.0

Atom 1.0

RSS is a great tool to broadcast recently updated web based content to other websites.

I and most of the users and web masters prefers RSS 2.0.

Advantages of RSS Feed:-

Live bookmarking

Able to feed content to Readers

Submissions

Email subscription

Some blog software and website has a feed technology built in if not you can generate feeds from http://feedburner.google.com/ absolutely free of cost. As you know already Search Engines always look for regularly updated fresh content. RSS Feeds helps your sites to be noticed. Submit the feeds to top RSS search engines and news aggregator directories.

Once you generated RSS feed you need to promote that feed.

Benefits of Google Adwords Advertising

Benefits of Google Adwords Advertising:-

Paid search Advertising or Google Adwords Advertising gives instant results. As soon as you activate your Adwords account, your Ad will start appearing in search results.

Adwords allow you to target your Audiences. You can target your Ads specifically to people who are looking product and services related to yours.

Avoid audience who are not interested in the product and services you are selling.

Adwords let you obtain maximum return on your investment for advertising

Adwords Advertising allows you to select country, state, city also region for UK and USA. For India you can choose country and State only.

Customer are coming to us. We need not to go to each and every customer to sell our product and services.

Adwords is cost effective for all sizes of business:-

• You can choose your Ad as per CPC(cost per click) or CPM(Cost per impression).
• You can choose your own CPC and CPM amount by setting maximum budget at any time. No minimum amount setting is available.
  

Best part which i think is you can set Ad schedule for your campaign.
For e.g. You are running campaign for sale and purchase of stocks in stock market. You can set timings as 9 a.m. To 3p.m. You Ads will appear in search results b/w targeted time only.

You can edit you campaign, Ad copies, Ad group, targeting, timings or any other changes at any time as Google Adwords facility is available 24/7 all days. You can also stop, pause and delete your campaign any time.

Basic SEM/PPC Terminology

Last two weeks could not able to post any blog entry as was busy in cousin's wedding. It was great, had fun but really tired.
Anyways i m here to define basic SEM/PPC Terms which are very commonly asked in interviews. U must have heard of following terms:-

Impression:- Number of times Ads appear whenever user enters search query related to your Theme either in search network, content network and placements.

Clicks:- Number of times user clicks to Ad Copies showing in search results.

CTR:- Stands for Click Through Rate. CTR is clicks against impression. CTR is a tool to measure the success of an Ad words Advertising Campaign.

CTR can be calculated as : Clicks/Impressions * 100

CPC:- Stands for Cost Per Click. CPC is a cost that we pay to Google for each click.

Max CPC:- Maximum Bid which advertiser ready to pay for one click.

Cost:- Cost of clicks. Total amount that advertiser pay to Google.

Lead:- Lead generates when Ad copy appear in search and clicked by visitor.

ROI:- Stands for Return on Investment. Investment minus Return.

CPL:- Stands for Cost per Lead. Total cost/number of leads.

Example:- Impressions – 1000, click - 20, CTR= click/impression *100 i.e. 2%

CPC – 10, Cost – Click * CPC i.e. 200, Lead - 5

so CPL is cost/leads i.e. 200/5 – 40.

CPM:- Stands for cost per 1000 impressions. For some campaigns you can choose to pay Google as per 1000 impressions for your Ad rather then clicks. Max. CPM is amount you are willing to pay per thousand impressions or Ad views. CPM bid is available only for content network not for Search network and search partner sites.

Quality Score:- Higher the Quality Score of your Ads lower the CPC. Factors effect Quality Score are Keyword Quality, keyword and Ad copy Relation, Landing page, A/c, Campaign, Ad structure and Ad Keywords.

First Page Bid Estimates:- On Google Keyword Analysis Page you can see Bid Estimates. The CPC required for Ad to appear on the first page of Google search results when a search query exactly matches your keyword.

Google Network Overview and Qualty AdCopies!

Like i told in previous post of this blog that Google shows 11 Ads at a time. Most Important Factor to get good position on Google Adwords Program is "Quality Score" of your Ad. Google Rate Ad Copy out of 10. More your Quality score better the chances to get good position.

Google believes in user Experience. Google rate the quality of your Ad on the basis of following.

• Website should be Working as in URL should be working. When User click to your website and it will show that website is not working.
• Back Button should be there. Some people block back button so that user won't be able to go out of your site to see more Ad options available.
• Content should be present in the website. Content can be in the form of text, image, video, music etc.
• Site link must not be broken and under construction.
• Website should be user friendly, it should not require any other program other then browser to view the landing page or any other unacceptable format such as PDF, Word etc.
• There should not be Email ID in Display URL.

I might forget to mention few points, if you know please let me know.

Now Let's talk about Google Network:-

Google Network apportioned in two parts:-

Google Search Network:- In this Ads appear on the Google search page whenever user enters search query related to your Ad theme. You can also share Ads with Google Partners such as Froogle and Earthlink. It is also called as Search Targeting.

Google Content Network:- In this Ads appear on the other websites such as Blogs, Gmail, topic-specific websites, news etc. if the content and URL are related to your Ad.

The best part is your can choose any of Google Network to run your website and also you can run Same Ad on both network simultaneously. You don't need to go to customer to sell your product and services. Customer will come to you after clicking to your Ad. :) It is also called Contextual Targeting.

In my next blog topic would be : Basic SEM/ PPC Terminology and bit more about Targeting! I keeps forgetting topic to write, this way i can remember!!