Google Network Overview and Qualty AdCopies!

Like i told in previous post of this blog that Google shows 11 Ads at a time. Most Important Factor to get good position on Google Adwords Program is "Quality Score" of your Ad. Google Rate Ad Copy out of 10. More your Quality score better the chances to get good position.

Google believes in user Experience. Google rate the quality of your Ad on the basis of following.

• Website should be Working as in URL should be working. When User click to your website and it will show that website is not working.
• Back Button should be there. Some people block back button so that user won't be able to go out of your site to see more Ad options available.
• Content should be present in the website. Content can be in the form of text, image, video, music etc.
• Site link must not be broken and under construction.
• Website should be user friendly, it should not require any other program other then browser to view the landing page or any other unacceptable format such as PDF, Word etc.
• There should not be Email ID in Display URL.

I might forget to mention few points, if you know please let me know.

Now Let's talk about Google Network:-

Google Network apportioned in two parts:-

Google Search Network:- In this Ads appear on the Google search page whenever user enters search query related to your Ad theme. You can also share Ads with Google Partners such as Froogle and Earthlink. It is also called as Search Targeting.

Google Content Network:- In this Ads appear on the other websites such as Blogs, Gmail, topic-specific websites, news etc. if the content and URL are related to your Ad.

The best part is your can choose any of Google Network to run your website and also you can run Same Ad on both network simultaneously. You don't need to go to customer to sell your product and services. Customer will come to you after clicking to your Ad. :) It is also called Contextual Targeting.

In my next blog topic would be : Basic SEM/ PPC Terminology and bit more about Targeting! I keeps forgetting topic to write, this way i can remember!!