In continuation of my last post, today I will write more about Setting PPC campaigns, benefits, and where Google showcases our Ads...
First of all, PPC is a great tool to drive traffic to your website quickly. Initially, you need to know the right method to do this. SEM/PPC is also known as ‘Paid Search.’ PPC does not work without money. Therefore, you need to invest some amount of money to drive traffic to your website. The reason PPC is very effective is because it can show results in less than 15 minutes.
No one can tell you the correct way to Run PPC Campaign, but there are guidelines which you need to follow to have success in the online paid advertising industry. The most important point is that SEM (PPC) and SEO both are completely different. Whenever a user comes and enters a search query, Google displays results as follows:
The results highlighted in the above image represent PPC Ads, whereas the red arrowed highlighted results are the organic search results which represent SEO. When the user clicks the highlighted links, Google redirects the user to a website. As a result, the website owner must pay a certain amount to Google for each click. For this reason, these results appear under “Sponsored links”. Google displays a maximum of 11 ads per page, 3 Ads above organic search, and 8 on the right side of SERP (search engine result page). as shown above. However, when a user clicks on any of the organic search links, Google redirects the user to a website, but the owner of the website does not need to pay anything to Google. Therefore, SEO can work without an investment but PPC requires money.
First of all, PPC is a great tool to drive traffic to your website quickly. Initially, you need to know the right method to do this. SEM/PPC is also known as ‘Paid Search.’ PPC does not work without money. Therefore, you need to invest some amount of money to drive traffic to your website. The reason PPC is very effective is because it can show results in less than 15 minutes.
No one can tell you the correct way to Run PPC Campaign, but there are guidelines which you need to follow to have success in the online paid advertising industry. The most important point is that SEM (PPC) and SEO both are completely different. Whenever a user comes and enters a search query, Google displays results as follows:
The results highlighted in the above image represent PPC Ads, whereas the red arrowed highlighted results are the organic search results which represent SEO. When the user clicks the highlighted links, Google redirects the user to a website. As a result, the website owner must pay a certain amount to Google for each click. For this reason, these results appear under “Sponsored links”. Google displays a maximum of 11 ads per page, 3 Ads above organic search, and 8 on the right side of SERP (search engine result page). as shown above. However, when a user clicks on any of the organic search links, Google redirects the user to a website, but the owner of the website does not need to pay anything to Google. Therefore, SEO can work without an investment but PPC requires money.
5 comments:
good post for Beginners in PPC Marketing. Well Keep Updating
thx ya!!
It's good explained post a good blog eaplaining all the pointe in details.
It's just good to read this post,as will hwelpful for all those doing internet marketing.
Great detective work...
Wants more on the same topic..
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