Google Adwords Ads Formats

Adwords offers following Ads Formats:-

• Text Ad
• Image Ad
• Animation Ad
• Video Ad
• Local Business Ad and
• Mobile Ad

A Google Adwords Text Ads Example as Follows:-

Suppose you are making Ad copy for selling Designer Bags.

Stylish Designer Bags
Latest Stylish designer handbags
for beautiful you. Order Now!
www.xyzbags.com


Text Ads contain five lines:-

Heading: 25 characters including spaces. It is also called Title. Heading should attracts customer. It is always better to use Keyword in your heading or any special services or products, if any.

Desciption1:35 characters including spaces. Description should be catchy enough to encourage user to click to your ads and visit your website. It should be clear and appropriate.

Description2:35 characters including spaces. Description2 is the continuation of description1. So the total characters limit for description is 70 with spaces.

Display URL:35 characters including spaces. It indicates user which website they will visit after clicking your Ad.

Destination URL:1024 characters no spaces and special characters. This URL is invisible. This URL actual page where user visit after clicking an Ad. It is also called landing page.

While making refer Google Adwords Editorial policies. Let me mention few i remember:-

Grammatical and Spelling Error: Always use logical phrases with correct speliings and no grammatical mistake. If you wants to use misspelled words that majority of audiences can understand, that word should be there in online dictionary.

Spaces: Always Use proper spacing after each word and punctuation.

Capitalization: Capitalization is not allowed to highlight word or phrase to direct attract user. For example: SALE, FREE, NEW, NOW. First letter capital is allowed though of each word.

Punctuation and Symbols: Punctuation should not be unnecessarily used or repeated two or more times. Ad title can not contain exclamation mark though your Ad description can contain one exclamation mark. You can not use replacing words like “4” in place of “for”, “U” in space of “You” etc.

Repetitive words: Repetition not allowed to promote like “best deal, best deal, best deal”.

Offensive Language: Inappropriate and offensive language strictly not allowed.

There are more policies as well please read Google Ads Editorial policies.

In My Next post, i will talk about Adwords most commonly used Terminologies.

I m always look forward for Suggestion and comments. Please Feel free to comment!!!!

Where Google Shows Ads?

In continuation of my last post, today I will write more about Setting PPC campaigns, benefits, and where Google showcases our Ads...

First of all, PPC is a great tool to drive traffic to your website quickly. Initially, you need to know the right method to do this. SEM/PPC is also known as ‘Paid Search.’ PPC does not work without money. Therefore, you need to invest some amount of money to drive traffic to your website. The reason PPC is very effective is because it can show results in less than 15 minutes.

No one can tell you the correct way to Run PPC Campaign, but there are guidelines which you need to follow to have success in the online paid advertising industry. The most important point is that SEM (PPC) and SEO both are completely different. Whenever a user comes and enters a search query, Google displays results as follows:

The results highlighted in the above image represent PPC Ads, whereas the red arrowed highlighted results are the organic search results which represent SEO. When the user clicks the highlighted links, Google redirects the user to a website. As a result, the website owner must pay a certain amount to Google for each click. For this reason, these results appear under “Sponsored links”. Google displays a maximum of 11 ads per page, 3 Ads above organic search, and 8 on the right side of SERP (search engine result page). as shown above. However, when a user clicks on any of the organic search links, Google redirects the user to a website, but the owner of the website does not need to pay anything to Google. Therefore, SEO can work without an investment but PPC requires money.

Introduction of SEM / PPC

Search Engine Marketing(SEM) or PPC (Pay Per click) is a method that helps in promote websites to increase visibility in search engines through paid placements, content advertising.

How it works?
We create simple effective Ads and search engines displays our Ads to people already searching Online for the information related to our business.

We need to be very specific so that search engine will show our Ads to most specific audiences. How is it possible? And the appropriate answer is "Keyword Bases Advertising".

When searcher enters a query to search engine say "SEM institutes in Delhi ", Search Engine displays a number of relevant search results, like to SEM companies, articles related to SEM, SEM institutes in Delhi, SEM blogs, SEM books etc. Along with all these links search engine also displays Ads that link to websites those are teaching SEM, providing knowledge on SEM, SEM tutorials, SEM guidelines, SEM institutes in India and other services related to searchers query.

Let’s talk about Google Adwords to create Ads. Google Adwords is Google's Advertising Program. It allows you to create simple effective ads and Google displays them to Google search engine result page.

Following are the Steps we need to start with Google Adwords account to display our ads to Search Engine:-

* Keyword Research Task needs to be done
* Create Adwords A/c
* Set Campaign
* Create Ad Group
* Place Ad copies to Ad Groups with Keywords.

These are the basic steps we need to do before LIVE your Ads to Google. The Google Adwords Account charges are INR. 250. You can login here for adwords account http://www.google.com/adwords one time payment and you can create N number of campaign in your account.