Tuesday, August 18, 2009

Five Ways to Get Free Backlinks

Link building requires research, creativity and thinking out of box. One of the most effective way to do link building is one way linking. There are many ways to gain one way linking. my post is about very common five ways to gain backlinks. So how can you gain one way links??

Here are 5 ways to gain links for free:

1) Directory Submission: Good way to get permanent one way link. It is worth doing if you have quality directories, thought it is time consuming. You should also submit your website to few niche directories as these will help you to improve organic search ranking for your website. Lastly, Always go for Manual Directory Submission.

2) Social Bookmarking: Social Bookmarking Sites will help you to gain relevant visitors, links as well as readers. You can find list social bookmarking sites in my blog itself.

3) Article Submission: Write valuable content. Submit it to article directories available on Internet. Also write a good biography for author resource box with keyword optimized anchor text link back to your website. Don't stuff too many keywords and links. If you don't have time to write article or you can not write, you can always hire content writers. Content is a king. So content has to be meaningful and valuable.

4) Press Releases Submission: Write Press release about your company, product or services you are offering. Make it newsworthy. It should not be written as article. Submit it to various press release websites available on Internet like free press release, PRWeb, biznews etc.. Again Don't stuff too many keywords and links.

5) Forums: Read my post "Drive Traffic to Your Website or blog through Forum" to know about Forums postings.

There are many other ways to get back links like link exchange, social media marketing, viral marketing etc. etc. Suggestions and opinions are always welcome!! Very common question asked in interview.

Sunday, August 9, 2009

Social Media Marketing (SMM)

Social Media Marketing (SMM) is a best way these days to promote company or a brand. Common social media marketing channels includes twitter, blogs, linkedin, facebook, flickr and youtube. Social Media Marketing is a powerful strategy. You will get massive amount of traffic and links. Through social media marketing you can improve your website traffic, site visibility, growing brand awareness, reputation and awareness of brand in a positive manner.

Social Media allows you to communicate with others. You can use the right strategy to reach key influencer's. Do no Spam. To best use this medium - provide ways to help others. To achieve success in social media marketing and optimization, you need honesty, relevancy, value, no spamming, transparency and last not the least commitment. Always add value to your conversation. Dishonesty will take you to no places and cause you more damage. All conversations should be relevant. Obviously, SMM is time consuming so commitment is essential to get success using this medium.